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The site bajaexperts.net had the following on the homepage, "Helping Buyers and Sellers in Baja for over 35 years! Welcome to Latitude 32 Realty." We noticed that the website said " We are based in La Jolla, California but we have pioneered the representation of US buyers who want to purchase or sell real estate in Baja California." It also stated " A California real estate licensee since 1978 I can assist buyers and sellers and guide them through the intricate process of a safe transaction. We are specializing in Bajamar where our inventory consists of homes, condos and vacant lots." The header had Bajamar Baja California homes for sale as the highest ranking keyword. This keyword was followed by Bajamar mls listings, Bajamar real estate, and Bajamar Baja California real estate which isn't as urgent as Bajamar Baja California homes for sale. The other words the site used was Bajamar mls listings. Bajamar homes is also included but could not be viewed by search crawlers.